Video Generation Agent
The GH Max Video Generation Agent is a fully autonomous video production system. Give it your campaign goal and it handles planning, brief creation, scene generation, and final video compilation — from start to finish in under 10 minutes.
What It Does
The Video Generation Agent replaces the entire video production workflow. Where a traditional process requires a brief writer, a creative director, a video producer, and an editor — this agent handles all of it autonomously. You describe your campaign, it plans, produces, and delivers a complete multi-scene video.
The Production Workflow
Advanced Planning
The agent asks 3 focused questions about your campaign goal, target audience, and desired tone. Your answers — combined with your active Brand Kit — become the foundation of everything it produces.
Creative Brief Generation
In about 30 seconds, the agent synthesizes a complete creative brief — scene-by-scene breakdown, hooks, calls-to-action, audience targeting, and visual direction. You review and approve this plan before any video is produced.
Scene Generation
The agent generates each video scene individually based on the approved brief. Your AI actor, brand assets, and reference images are applied automatically across every scene — maintaining visual consistency without manual work.
Scene Track Review
All generated scenes appear in your scene track — your video timeline. Preview individual clips by hovering, review audio tracks, and manage scene order before final compilation.
Final Video Compilation
Process the final video with one click. The agent adds transitions, concatenates all scenes, and delivers a complete campaign-ready video file. Total compilation takes 3-5 minutes.
Production Timeline
| Step | Time |
|---|---|
| Advanced planning + creative brief | ~30 seconds |
| Scene generation (multi-scene) | 2-3 minutes |
| Final video compilation | 3-5 minutes |
| Total end-to-end | Under 10 minutes |
Video Configuration Options
Video Model
Select the AI video model that best matches your quality and speed requirements.
Video Format
Choose your ad format: UGC testimonial style for authentic user-generated content feel, or product benefits style for feature-focused campaigns. More formats are continuously being added.
Aspect Ratio
Configure for your target placement — vertical for social feeds, horizontal for YouTube pre-roll, square for multi-format campaigns.
AI Actor Studio
Generate or upload an AI actor, freeze them, and they carry through every scene automatically. See the AI Actor Studio guide for full details.
Frame Anchors
Set first and last frame reference images to control scene entry and exit visuals for tighter continuity across your campaign.
Brand Kit Integration
Your active Brand Kit flows automatically through every step. Your ICP, voice guidelines, visual assets, and brand fidelity settings are embedded into planning, brief synthesis, scene generation, and final compilation. Toggle Brand Kit fidelity to control how strictly the agent applies your brand guidelines to each scene.