AI Actor Studio
Generate, save, and manage AI actors on-demand for video generation. Create consistent characters through prompting, freeze actors for multi-scene campaigns, and share with team members.
Overview
AI Actor Studio is one of the most powerful features in the Growthub video generation system. It allows you to generate AI actors on demand with one click through prompting, upload existing actors, or reutilize and save actors for consistent use across campaigns. This is especially powerful for maintaining visual continuity in multi-scene video ads and UGC content.
Creating an AI Actor
- Access AI Actor Studio: In the Video Generation agent pre-configuration panel, locate the AI Actor Studio section.
- Describe Your Actor: Enter a detailed description of your desired actor including age, appearance, style, and persona. For B2B content, describe a professional business owner. For e-commerce, describe relatable consumers matching your target demographic.
- Generate or Upload: Click Generate to create an AI actor from your description, or upload an existing reference image of an actor you want to use.
- Save to Library: Once satisfied with the generated actor, click Save to add them to your actor library for future use.
Freezing Actors
When you freeze an actor, you lock their visual appearance for use in video generation. This is critical for maintaining consistency across multi-scene videos and campaign assets.
How Freezing Works
- Select your saved actor from the library
- Click the Freeze button to lock their appearance
- The frozen actor will be used consistently across all video generation in the session
- Combine frozen actors with reference images and Brand Kit assets
- Unfreeze at any time to select a different actor
Team Sharing & Collaboration
Share your AI actors with team members to maintain consistent character representation across your organization. This is essential for agencies managing multiple clients and campaigns.
Sharing an Actor
- Navigate to your saved actor in the library
- Click the Share Settings button
- Enter collaborator email addresses to invite
- Collaborators will have access to use the actor in their own video workflows
- Manage permissions and remove access at any time
Brand Kit Integration
AI actors can be combined with Brand Kit assets for complete brand alignment. Toggle Brand Kit Fidelity to pass your brand guidelines, persona data, and do's and don'ts to the video generation agent.
- With Brand Kit: The agent knows your brand, main persona, and guidelines, ensuring generated videos align with your brand identity alongside the AI actor.
- Without Brand Kit: Generate videos with just the AI actor and prompt, allowing more creative flexibility without brand constraints.
- Asset Upload: Upload additional reference images from your Brand Kit assets to guide the visual generation alongside your frozen actor.
Best Practices by Use Case
B2B Enterprise Content
Create middle-aged business owner actors that match your enterprise buyer persona. Professional appearance, confident demeanor. Freeze the actor and use across all sales enablement videos.
E-commerce Product Videos
Generate relatable consumer actors matching your target demographic. Combine with product reference images from Brand Kit. Create multiple actor variations for A/B testing.
UGC Testimonials
Create diverse actors representing your customer base. Use VO 3.1 model for realistic actor-based content. Generate multiple testimonial variations with the same frozen actor.